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Catalog success stories:
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Introduced an effective customer reactivation program for an established Texas-based
cataloger that resulted in a 42% increase in both catalog response and revenue
per book.
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Our catalog circulation strategies helped a women's fitness apparel client achieve
a top 20 ranking in Catalog Success's February 2003 edition profiling
the Top 200 Catalogs.
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Grew one client's 12 month house file by 59% during the first year of
catalog consulting. New customers acquired were projected to generate $500,000
in additional revenue the following year.
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Recommended and implemented changes to one catalog client's outsourced call
center operations that resulted in a significant improvement in the
source code capture rate. The ability to effectively track catalog sales meant
marketing decisions could be made based on results and not speculations.
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Set up a customer acquisition program targeting inquiries and rental
lists that lifted catalog response rates by more than 20% for a major multi
channel golf retailer.
"I hired Tanya to assist us in starting up a
direct mail channel for two national brands,
Claire Burke and Vitabath. She has been an
outstanding contributor to our success.”
S. Baier,
Multichannel Marketing Manager, Esscentual Brands
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About our clients... |
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(512)
288-2742