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Catalog Direct Marketing Services...
Hansel Group Marketing
offers circulation management and catalog marketing analysis services
designed to reduce costs and improve the productivity and profitability
of your catalog business.
- Develop detailed
catalog circulation plans (both short term and long term) designed
to meet financial and strategic objectives
- Estimate catalog
sales and forecast orders
- Assess current
mailing approach
- Determine
catalog breakeven figures
- Compile catalog
response analysis reports
- Segment customer
house file to maximize sales
- Quarterly
summaries of catalog/email circulation and marketing results
- Set up customer
acquisition programs designed to grow the house file in a cost-effective
manner
- List rental
recommendations and order placement
- Co-op database
assistance
- Effective
customer retention tactics designed to encourage additional
orders from your best customers
- Strategies
for successful customer reactivation programs aimed at converting
your inactive shoppers into valuable, revenue-generating buyers
- Plan, implement
and evaluate catalog test and control groups devised to maximize
sales and increase response
- Calculate
lifetime value and determine most effective use of marketing
budget
- Review multi
channel contact strategy and recommend best practices
- Identify additional
sales opportunities using programs such as blow-ins, bounce
backs, and package inserts
- ROI analysis
of all direct marketing and advertising efforts
- Research/evaluate
Google key words to improve web site traffic
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Develop
catalog mail plans including list rentals
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Oversee and manage
catalog mailings
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Merge/purge coordination
and list hygiene scheduling
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Evaluate list
selection, dedupe process, and list hierarchy
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Coordinate mail
tapes, direct entry trucking, and postage
estimates with printer
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Review inkjet
simulation reports
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Analysis of
catalog results
We take an analytical
approach to running email campaigns by using classic direct marketing
techniques designed to maximize open and click-through rates.
- Plan annual
email campaign schedule and coordinate with catalog drops and
retail events to maximize impact on response
- Segment email
house file based on campaign objectives
- Test email
tracking links
- Execute and
evaluate email blast results
Whether you're launching
a new title or simply need to keep tabs on the competition,
it is vital that you have a keen understanding of the best practices
in your market when it comes to managing website and inbound
phone orders.
Identify your competitors' strategies for managing order upsells, package
inserts, order confirmations, out-of-stock situations, package
presentations, gift wrap options, order tracking, and other
forms of customer communication. Stay ahead of the game by requesting a competitive analysis
report. Call today for a quote.
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What You Can Expect... |
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Hansel Group Marketing provides insightful catalog marketing analysis
based on extensive hands-on experience. We listen to your
needs, impart honest yet objective feedback, and work within
your budget to deliver the results you want.
Catalog
marketing expectations are met...
What can you expect? A detailed catalog mail plan, carefully
selected list rental recommendations, sales projections, innovative
catalog marketing ideas, catalog breakeven analysis, budget forecasting,
best-of-industry practices, key metrics analysis, and much more.
Consistent results...
We work with all of your vendors to ensure that your catalog mailing
is executed flawlessly and on time. And because we are a small,
boutique catalog agency, you'll benefit from our excellent customer
service, effective communications, and ability to deliver results
that count.
On-site visits...
You'll be kept up-to-date on your catalog's progress every step
of the way. Depending on your needs, we can schedule weekly or monthly
phone conferences. In addition, we are happy to meet with
you and your staff to present catalog marketing and circulation
results, share ideas, answer questions, and discuss future
plans.
Reasonable fees...
Hansel Group Marketing can work with you on a fixed-fee project
basis or consult with you on an hourly basis. We also have
several retainer packages available.
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(512)
288-2742