Catalog Marketing Services

Hansel Group Marketing offers circulation management and catalog marketing analysis services designed to reduce costs and improve the productivity and profitability of your catalog business.  For creative services such as photography and catalog design, we have teamed up with carefully selected partners to provide you with a complete package.

• Set up customer acquisition programs designed to grow the house file in a cost-effective manner
• List rental recommendations and order placement
• Co-op database assistance
• Effective customer retention tactics designed to encourage additional orders from your best customers
• Strategies for successful customer reactivation programs aimed at converting your inactive shoppers into valuable, revenue-generating buyers
• Plan, implement and evaluate catalog test and control groups devised to maximize sales and increase response
• Calculate lifetime value and determine most effective use of marketing budget
• Review multi channel contact strategy and recommend best practices
• Identify additional sales opportunities using programs such as blow-ins, bounce backs, and package inserts
• ROI analysis of all direct marketing and advertising efforts
• Research/evaluate Google key words to improve web site traffic