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About our catalog consulting agency...
Hansel Group Marketing is a direct marketing agency serving the mail
order catalog industry. Launched in 1997 by Tanya Hansel, a
catalog veteran of 17 years, Hansel Group Marketing offers catalog
marketing, direct mail marketing, email marketing, direct response
consulting, catalog response analysis, marketing strategy, circulation
planning, and catalog consulting services.
We
are a small boutique catalog agency with a desire to support the direct
mail industry by providing affordable catalog marketing solutions that
help catalogers grow their business. We are enthusiastic about
our catalog consulting projects and are rewarded by the results we
achieve. Clients love the increase in revenue, our attention to
detail, and the confidence in knowing that their catalog is in good
hands.
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Examples of the types of catalogs we handle... |
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Hansel Group Marketing has circulation planning and catalog marketing
analysis experience in the following types of catalogs:
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Women's designer apparel
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Women's sportswear
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Women's accessories
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Fitness/yoga apparel
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Gift and stationery products
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Bed and bath merchandise
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Food catalogs
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NFL licensed sportswear
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Golf accessories and components
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NBA, NHL, and MLB merchandise
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Men's apparel
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Home furnishings/table
top accessories
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Home fragrancing
products
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Wine services
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About the founder...
Tanya Hansel spent seven years at Neiman Marcus working in both the retail
and mail order divisions. As the senior circulation manager, she was
responsible for the planning, execution, and coordination of the catalogs
(both domestic and international), including the legendary Christmas Book.
She also spent three years at Athletic Supply, a licensed sports apparel
cataloger, playing a key role in planning the marketing strategy and aiding
in the launch of a new golf catalog title. Athletic Supply was later
sold to Genesis Direct.
For the past 13 years, she has served as president and owner of Hansel
Group Marketing.
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Want to learn more?
For more information about our catalog direct mail marketing consulting services,
please contact us for a free, no-obligation initial consultation.
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Hansel Group Marketing
8307 Lofty Lane
Round Rock, Texas 78681
TEL: (512) 288-2742
FAX: (512) 535-5085
info@catalogconsulting.com
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Hansel Group Marketing © 2010
 (512)
288-2742
info@hanselgroup.com
Catalog Consulting - Marketing Analysis - Circulation Planning - Customer
Acquisition
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